Extend Medical Seminar Reach Through Video

 What is a seminar? 

A seminar is defined as a gathering of people for the purpose of discussing a stated topic. Such gatherings are usually interactive sessions where the participants engage in discussions about the delineated topic. The sessions are usually headed or led by one or two presenters who serve to steer the discussion along the desired path.

 Different purposes of seminars: 

Seminars can be for the purpose of education. This is where the participants engage in the discussion of an academic subject for the aim of gaining a better insight into the subject. Educational seminars might also be held to impart some skills or knowledge to the participants. 

Seminars can also be motivational. In that case, the purpose is usually to inspire the attendees to become better people, or to work towards implementing the skills they might have learned from an educational seminar.

Last but not least, seminars can be a way for doctors, or other professionals, to network and connect with other attendees. Such seminars provide opportunities for the attendees to make some potentially valuable contacts who can help them move to the next level in their careers or endeavors.

 Problem doctors face regarding their medical seminars: 

A common problem doctors face when holding a medical seminar is their seminar's reach. Reach is the amount of individuals who have been exposed to the event. When seminars are held, they are limited to those attendees in the conference room.

seminar 1

These two people couldn’t come… How to reach them?!!!

 Problem solved! 

The internet and technology have made it easier to extend your reach and expand into larger base of audience.

Video is the ideal solution for extending reach. And now, with the ongoing trend of live streaming, doctors can reach a larger audience during the same time they are holding their medical seminars.

Social Media live streaming, in particular, has grown in popularity over the last few years. This is thanks in part to tools like Periscope and YouTube Live, which make it easy for anyone to broadcast live video to the world.

 Other benefits of live streaming and videotaping your medical seminar: 

• Increased Attendance

Live streaming your seminar can lead to an increase in physical attendance. A study by The Professional Convention Management Association on integrating virtual attendees found that organizations that live stream their events experience around a 23% conversion rate of remote attendees who become physical attendees the next few times the event is offered.

• Increased Accessibility

Live streaming and videotaping medical seminars gives access to patients who have difficulty moving due to illness or disability. It also gives access to potential attendees who have financial hardship travelling. It basically helps reach all audiences while they are at their preferred location.

• Better Marketing Efforts

Videos recorded and broadcasted during a seminar does NOT stop being useful after the event ends. They then become a marketing treasure!

They can be archived on the owner's website, used as reference when writing content about topics discussed during the seminar, uploaded to YouTube channel to help increase exposure, shared as short clips on social media, and used for marketing the next seminar.

Overall, it is very beneficial for doctors to use video and live streaming to extend their medical seminars, whether they are educational, motivational, or for networking. It will give easy access to all audience and patients, convert virtual attendees to physical attendees, be used as marketing content, and reach larger base of audience.


Mirna Awad

Mirna Awad is a marketing student at Cal State San Marcos. During her internship at Vital Digital, she wrote this blog. After graduation, Mirna plans on working in marketing and PR within the media industry.

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