What is a mobile-optimized website? Well, back in 2010, many websites were super slow and significantly less functional on mobile devices. They just weren’t designed for the platform.
While having Internet everywhere was an incredible revolution, we quickly became irritated with slow page loading times and tricky interfaces. Within the past 7 years, mobile devices surpassed desktop computers as the main avenue to access the internet. And in that time, users have raised their expectations.
How a Mobile Optimized Site Helps Your Dental Patients
Websites needed to adapt. Thus, mobile-optimization arose. A mobile-optimized website is designed specifically with mobile devices in mind. It is not just the desktop website made tinier. It functions smoothly, and is easy to use. Along with this new interface, your potential patients have also changed.
Mobile users are different than desktop users. In fact, the same user will change their expectations depending on what device they're accessing your site from. On mobile, your patients want fast, simple information. Thus, mobile optimized sites should be minimal, “thumb” friendly, and reduce the need for typing.
If this weren’t enough to persuade you, here are some convincing statistics and facts for your dental practice website:
1) 25% Of Global Web Searches Are Conducted On Mobile
Considering how many people use the internet every day, globally, this is a staggering number. You don’t want to miss your opportunity for this vast market. One out of four of your potential patients is probably looking at your site through a mobile phone.
2) 47% Of Users Will Abandon Your Site If It Takes Over 2 Seconds To Load
Instant gratification is commonplace in our fast paced world. Your website is no exception. Simplifying features can speed up your load time and increase your customer base. If your site is slow, your patients will look for another provider's site for help.
3) 48% Of Consumers Start Mobile Research With A Search Engine
Many patients do their research while in a store or on the go. They aren’t going home to their desktop to use your site if it does not look good on mobile. Don’t let this be your dental website's downfall.
4) Google Rewards Mobile-optimized Sites
SEO is vital if you want to be discovered on Google searches. This is just one more way to bump up your ranking.
5) Mobile Fosters Better Brand Engagement
Mobile users are much more inclined to share, chat, and connect with you both on your website, and on social media.
6) 57% Of Users Say They Won’t Recommend A Business With A Poorly-Designed Mobile Site
And on the flip side, mobile users are more active in reporting poor website experiences to other potential customers. News travels fast on the web.
As you can see, in this day and age, foregoing mobile optimization really isn’t an option if you want to attract potential patients. Luckily, here at Vital Digital, we can guide you in creating a stunning mobile-optimized site so you can reap the benefits.